FitSW Acquisition

Trailhead Partners served as exclusive sell-side advisor to FitSW in its sale to MacroActive. FitSW is an all-in-one SaaS platform serving 20,000+ personal trainers, coaches, and gyms across 100+ countries. The platform enables fitness professionals to build workouts, automate client management, process payments, host live classes, and deliver nutrition coaching—all within a single integrated solution.

MacroActive provides white-label coaching software and business services that help fitness professionals scale their operations under their own brand. With 14 years of experience and $200M+ in revenue generated by creators on their platform, MacroActive represents a strong strategic home for FitSW's user base and technology.

The combination brings together FitSW's turnkey SaaS offering with MacroActive's enterprise-grade custom app infrastructure, creating expanded capabilities across the fitness professional software market. The Trailhead Team is grateful to have represented FitSW through this process and proud to see them partner with a team that shares their commitment to empowering fitness entrepreneurs.